Study: Aclass-decks-pergolas.com.au

Glenn and Kathryn Stuart have been a team in the building industry for over 20 years. Originally Glenn Stuart started as an Apprentice joiner and now has a solid background in carpentry, joinery, construction, gazebos and design. Over the years Glenn has constructed hundreds of functional and stylish spaces for a myriad of clients from Corporate to Industrial, Commercial and Domestic. Based in Northmead this family have built their reputation on personal service, professionalism, responsibility and integrity.

The goals with advertising on Google were simply to increase the amount of qualified leads into the Aclass-decks-pergolas.com.au web site.

The existing campaign that had been established was not performing well for the money being spent. Basically the keywords being targeted were too broad and the Text Ads were not punchy enough to be standing out from the competition.

A more focused Adwords campaign was created, targeting the 2 areas of service provided, 'decks' and 'pergolas'. By spending time researching Google, our team were able to pinpoint the keywords that would produce the best results with Adwords. Using the 'exact matching' option provided by Google, we were able to create a very tightly controlled campaign that allowed the keyword bidding to be a lot more strategic than before. The Text Ads were also carefully molded to fit with the results that were being achieved for the campaign.

* Within 6 months, the cost per click had been decreased by 50%.

* After 12 months, the cost per click had been decreased by 75%.

* Overall clicks and conversions were significantly increased.

"I have been very happy with the results that 1st Place Design has achieved for our business. For the money we were allocating to Google, they were able to greatly increase the number of enquiries coming through the door. We're now booked up for the next 4 months. Our money has been well spent and we would gladly recommend this service to anyone who wants to make Google work for their business!"
Glenn & Kathryn Stuart
Director
Aclass-decks-pergolas.com.au
'A' Class Decks & Pergolas