Today every online marketer is aware of the single most effort which can make his online business go bust or boom: increasing conversion rates on a tight marketing budget.

What are the things that come to your mind when you hear the word “virus”? Fear, illness, horror movies or your computer crashing may be a few of ideas surrounding your thoughts right now. But think of the characteristics of this infectious agent that make it work.

Minutes before I started typing out this article, I decided to conduct some research on my own about the topic of this piece: Google Bomb. Picture this: I entered the phrase “French military victories” in the search box of the world’s favorite search engine Google, and hit the return key. I clicked on the harmless looking top search result, and suddenly yours.

The Internet Marketing Boom has brought with it numerous changes in the business context. It is a well-known fact today that if your business does not have a presence on the web, its life span will be significantly reduced as a result of your market space being eaten away by your net-savvy competitors. Without a website and proper search engine recognition, your company has little or no chance of targeting potential clients and customers.

Isn’t it hard to imagine a life without ‘Google’ and its extraordinary powers of transforming your surfing time into an easy, no-hassle yet enriching experience? Google serves as a life-saver for a large...

I’ve had my site hacked twice – including by some ratbag who put strings of Viagra ads on a couple of my pages – but, thank ye gods, I found the hacks quickly and no great harm was done.

So you’ve just got your spanking new website up but no visitors? Well let’s take a look at the two prime internet marketing avenues; Pay-per-Click (PPC) and Search Engine Optimisation (SEO). PPC and SEO are different modes of advertising on the Internet that help you drive relevant traffic to your website. Both of them offer their advantages and disadvantages which we will talk about in a second, but let’s first get ourselves acquainted to these terms.

So you’re looking for a Search Engine Marketing company to increase the success of your business? Good plan. But with literally thousands of companies around saying they can help you with your SEO or PPC campaigns, how do you know which one to choose? Many of these businesses may only be interested in making a quick buck, not in actually helping your business.

Where do you go to find Australian online content? The Australian National Library’s list of search engines is one place to start. The Australian Government’s online Culture and Recreation Portal is another, but I doubt that the verb ‘to google’ will ever be replaced by ‘to culture and recreation portal’, even in this Great South Land.

When Google, Inc., announced Project Virgle, a joint collaboration with Sir Richard Branson’s Virgin Group for a human colony on Mars, it showed that the Big G still has a sense of humour.